Hi, my name is

Ash Dunbabin.

I build products that matter.

I'm a Product Owner at the National Heavy Vehicle Regulator, where I lead digital transformation initiatives for Australia's heavy vehicle regulatory system. With a strong background in Agile methodologies and team leadership, I transform complex challenges into innovative solutions that make a real impact across government and industry.

Ash Dunbabin - Product Manager and Owner specializing in Agile methodologies and digital transformation
01.

Where I've Worked

Professional Experience

Product Owner

National Heavy Vehicle Regulator (NHVR)

Sep 2023 - Present

Leading product development for Australia’s national heavy vehicle regulatory platforms, translating complex legislation and accreditation frameworks into scalable, user-centred digital systems that support road safety and efficient heavy vehicle operations nationwide.

Current Focus

  • Supporting the digital implementation of Heavy Vehicle National Law (HVNL) reforms.
  • Defining and owning a two-to-five-year strategic product roadmap for NHVR platforms.
  • Identifying and prioritising opportunities to simplify regulatory workflows and improve compliance outcomes.
  • Aligning long-term platform strategy across policy, operations, data, and technology teams, in collaboration with government and industry stakeholders.

Senior Product Owner

Tiny Technologies Inc

Aug 2022 - Sep 2023

Managed the development and evolution of TinyMCE, the world's most popular WYSIWYG editor. Led product discovery processes and enhanced Agile practices across development teams.

Key Achievements

  • Cultivated a culture of safety within Scrum team, resulting in decreased turnover and elevated team effectiveness.
  • Enhanced Agile practices organisation-wide through comprehensive coaching and training.
  • Spearheaded initiative to enhance data analytics infrastructure for data-driven decision-making.
  • Led vendor assessment and negotiation to acquire cutting-edge Customer Data Platform.

Product Manager

RSL Queensland

Feb 2022 - Aug 2022

Led the Veteran Portfolio, managing front-end and back-end systems used by Veterans and RSL Sub Branches. Focused on creating superior products that facilitate enhanced service delivery to Veterans.

Key Achievements

  • Coached junior and senior Product Managers on problem discovery, solution shaping, and high-performance team cultivation.
  • Mentored Scrum teams in transitioning from waterfall to Agile mindset.
  • Led discovery and shaping of CRM for new Veteran Wellbeing Centres in QLD and NT.
  • Successfully white-labeled Veteran CRM system for RSL Western Australia.

Product Manager

Australian Institute for Motorsport Safety

Feb 2020 - Feb 2022

Built and delivered Crashtag, an accident and injury reporting platform designed to improve motorsport incident reporting from grass-roots to Formula One. Worked directly with the FIA and leading F1 personnel.

Key Achievements

  • Delivered Crashtag MVP $50,000 under budget during COVID-19 pandemic.
  • Successfully rolled out to five countries' Play & App Stores.
  • Managed complex regulatory requirements for medical data storage and GDPR compliance.
  • Built strong relationships with Board Members, FIA, and Formula One personnel.
  • Keynote speaker at international Motorsport Safety Summit.

Product Manager

Jumbo Interactive

Jun 2015 - Feb 2020

Progressed from Product Coordinator to Product Manager, managing Agile teams working on Jumbo's custom-built Marketing Platform. This role shaped my fundamental understanding of cross-functional product teams and their power.

Key Responsibilities

  • Managed two teams (16 people) ensuring quality outcomes and staff performance.
  • Discovered, shaped, and prioritized new features in problem and opportunity space.
  • Executed Agile Scrum ceremonies and ensured development satisfied business goals.
02.

Beyond Product

Personal Interests and Hobbies

🥽

Virtual Reality

VR / AR

Experimenting with VR since 2016. Fascinated by the potential of immersive technologies as the next huge leap for humanity. Currently exploring Quest ecosystem and its applications.

💻

Web Development

Laravel Framework

Maintaining technical skills through coding projects. Believe staying current with modern technologies helps understand complexity and developer challenges. Long-time Laravel enthusiast.

🏎️

Motorsport

F1 · F2 · F3 · Supercars

Passionate about the engineering challenge of motorsport. Fortunate to have worked in the industry professionally, which ranks among my top career experiences. Regular viewer of late-night races.

🤖

Artificial Intelligence

LLMs · Product Innovation

Exploring the intersection of AI and product management. Fascinated by how large language models and AI tools are reshaping how we build and deliver products. Actively experimenting with AI-powered workflows and their practical applications.

🥋

Brazilian Jiu Jitsu

Blue Belt

Training in Brazilian Jiu Jitsu, currently holding a blue belt. The martial art's emphasis on technique, problem-solving, and continuous learning mirrors many aspects of product management. It's a challenging physical and mental pursuit that keeps me grounded.

🏉

Sport & Fitness

AFL · Cricket · Mountain Biking

Lifelong sports enthusiast. Transitioned from AFL and cricket to touch footy and mountain biking. Recently discovered that mountain biking might be the most dangerous 'contact sport' of all.

03.

Get In Touch

Contact Information

Let's Connect

I'm always interested in hearing about new opportunities, collaborations, or just having a chat about product management, technology, or motorsport. Feel free to reach out!