Hi, my name is
I'm a Product Owner at the National Heavy Vehicle Regulator, where I lead digital transformation initiatives for Australia's heavy vehicle regulatory system. With a strong background in Agile methodologies and team leadership, I transform complex challenges into innovative solutions that make a real impact across government and industry.
National Heavy Vehicle Regulator (NHVR)
Leading product development for Australia’s national heavy vehicle regulatory platforms, translating complex legislation and accreditation frameworks into scalable, user-centred digital systems that support road safety and efficient heavy vehicle operations nationwide.
Tiny Technologies Inc
Managed the development and evolution of TinyMCE, the world's most popular WYSIWYG editor. Led product discovery processes and enhanced Agile practices across development teams.
RSL Queensland
Led the Veteran Portfolio, managing front-end and back-end systems used by Veterans and RSL Sub Branches. Focused on creating superior products that facilitate enhanced service delivery to Veterans.
Australian Institute for Motorsport Safety
Built and delivered Crashtag, an accident and injury reporting platform designed to improve motorsport incident reporting from grass-roots to Formula One. Worked directly with the FIA and leading F1 personnel.
Jumbo Interactive
Progressed from Product Coordinator to Product Manager, managing Agile teams working on Jumbo's custom-built Marketing Platform. This role shaped my fundamental understanding of cross-functional product teams and their power.
VR / AR
Experimenting with VR since 2016. Fascinated by the potential of immersive technologies as the next huge leap for humanity. Currently exploring Quest ecosystem and its applications.
Laravel Framework
Maintaining technical skills through coding projects. Believe staying current with modern technologies helps understand complexity and developer challenges. Long-time Laravel enthusiast.
F1 · F2 · F3 · Supercars
Passionate about the engineering challenge of motorsport. Fortunate to have worked in the industry professionally, which ranks among my top career experiences. Regular viewer of late-night races.
LLMs · Product Innovation
Exploring the intersection of AI and product management. Fascinated by how large language models and AI tools are reshaping how we build and deliver products. Actively experimenting with AI-powered workflows and their practical applications.
Blue Belt
Training in Brazilian Jiu Jitsu, currently holding a blue belt. The martial art's emphasis on technique, problem-solving, and continuous learning mirrors many aspects of product management. It's a challenging physical and mental pursuit that keeps me grounded.
AFL · Cricket · Mountain Biking
Lifelong sports enthusiast. Transitioned from AFL and cricket to touch footy and mountain biking. Recently discovered that mountain biking might be the most dangerous 'contact sport' of all.
Ash Dunbabin is a Product Manager and Product Owner based in Brisbane, Queensland, Australia. With over a decade of experience, he has led digital product development across government, SaaS, non-profit, and startup sectors. He is currently Product Owner at the National Heavy Vehicle Regulator (NHVR).
Ash is currently Product Owner at the National Heavy Vehicle Regulator (NHVR), a position he has held since September 2023. He leads the digital implementation of Heavy Vehicle National Law reforms, owns a two-to-five-year strategic product roadmap, and aligns platform strategy across policy, operations, data, and technology teams.
Ash has worked across government and regulatory technology (NHVR), developer tools and SaaS (Tiny Technologies / TinyMCE), veteran services and non-profit (RSL Queensland), motorsport safety technology (Australian Institute for Motorsport Safety), and lottery and marketing technology (Jumbo Interactive).
Ash specialises in Scrum and Agile product delivery. He has led Agile transformations, coached development teams in Scrum practices, run product discovery processes, and guided organisations transitioning from waterfall to Agile. He has experience facilitating cross-functional teams ranging from small squads to multi-team programmes.
Ash Dunbabin is based in Brisbane, Queensland, Australia.
Notable products include Australia's national heavy vehicle regulatory platforms at NHVR; TinyMCE, the world's most popular open-source WYSIWYG editor at Tiny Technologies; veteran services CRM systems at RSL Queensland; Crashtag, an international motorsport accident and injury reporting platform rolled out across five countries; and Jumbo Interactive's custom Marketing Platform.
Ash Dunbabin has studied at Queensland University of Technology (QUT) and Murdoch University.
The best way to connect with Ash is via LinkedIn at linkedin.com/in/ash-dunbabin. His CV is also available to download at ashleydunbabin.com.
Brisbane, Queensland, Australia
I'm always interested in hearing about new opportunities, collaborations, or just having a chat about product management, technology, or motorsport. Feel free to reach out!