Hi, my name is
I'm Head of Product at Halosoft, where I lead Advice Ally, an AI platform that helps Australian financial advisers and paraplanners deliver faster, more accurate advice. With a strong background in Agile methodologies and team leadership, I transform complex challenges into innovative solutions that make a real impact across financial services, government, and industry.
Halosoft Pty Ltd
Owning product strategy, the roadmap, and the product team for Advice Ally, Halosoft's AI platform that helps Australian financial advisers and paraplanners deliver faster, more accurate advice.
National Heavy Vehicle Regulator (NHVR)
Led product development for Australia’s national heavy vehicle regulatory platforms, translating complex legislation and accreditation frameworks into scalable, user-centred digital systems that support road safety and efficient heavy vehicle operations nationwide.
Tiny Technologies Inc
Managed the development and evolution of TinyMCE, the world's most popular WYSIWYG editor. Led product discovery processes and enhanced Agile practices across development teams.
RSL Queensland
Led the Veteran Portfolio, managing front-end and back-end systems used by Veterans and RSL Sub Branches. Focused on creating superior products that facilitate enhanced service delivery to Veterans.
Australian Institute for Motor Sport Safety (Motorsport Australia)
Built and delivered Crashtag, an accident and injury reporting platform designed to improve motorsport incident reporting from grass-roots to Formula One. Worked directly with the FIA and leading F1 personnel.
Jumbo Interactive
Progressed from Product Coordinator to Product Manager, managing Agile teams working on Jumbo's custom-built Marketing Platform. This role shaped my fundamental understanding of cross-functional product teams and their power.
LLMs · Product Development
Fascinated by how AI can elevate every stage of product development, from discovery through to delivery. On the technical side, I've been using AI in web development and am continually amazed by the power of these models to essentially supercharge your ability as a developer.
Blue Belt
Training in Brazilian Jiu Jitsu, currently holding a blue belt. The martial art's emphasis on technique, problem-solving, and continuous learning mirrors many aspects of product management. It's a challenging physical and mental pursuit that keeps me grounded.
Laravel Framework
Maintaining technical skills through coding projects. Believe staying current with modern technologies helps understand complexity and developer challenges. Long-time Laravel enthusiast.
F1 · F2 · F3 · Supercars
Passionate about the engineering challenge of motorsport. Fortunate to have worked in the industry professionally, which ranks among my top career experiences. Regular viewer of late-night races.
AFL · Cricket · Mountain Biking
Lifelong sports enthusiast. Transitioned from AFL and cricket to touch footy and mountain biking. Recently discovered that mountain biking might be the most dangerous 'contact sport' of all.
VR / AR
Experimenting with VR since 2016. Fascinated by the potential of immersive technologies as the next huge leap for humanity. Currently exploring Quest ecosystem and its applications.
Ash Dunbabin is a Head of Product based in Brisbane, Queensland, Australia. With over a decade of experience as a product manager and product owner, he has led digital product development across financial services, government, SaaS, non-profit, and startup sectors. He is Head of Product at Halosoft, which builds Advice Ally, an AI platform for Australian financial advice practices.
Ash is Head of Product at Halosoft, where he has worked since August 2026. He owns product strategy, the roadmap, and the product team for Advice Ally, Halosoft's AI platform that helps financial advisers and paraplanners deliver faster, more accurate advice. Before Halosoft, Ash was Platform Product Owner at the National Heavy Vehicle Regulator (NHVR) from September 2023 to August 2026, where he led the digital implementation of Heavy Vehicle National Law reforms.
Ash has worked across financial advice technology (Halosoft), government and regulatory technology (NHVR), developer tools and SaaS (Tiny Technologies / TinyMCE), veteran services and non-profit (RSL Queensland), motorsport safety technology (Australian Institute for Motor Sport Safety, part of Motorsport Australia), and lottery and marketing technology (Jumbo Interactive).
Ash specialises in Scrum and Agile product delivery. He has led Agile transformations, coached development teams in Scrum practices, run product discovery processes, and guided organisations transitioning from waterfall to Agile. He has experience facilitating cross-functional teams ranging from small squads to multi-team programmes.
Ash Dunbabin is based in Brisbane, Queensland, Australia.
Notable products include Advice Ally, Halosoft's AI advice platform for Australian financial advice practices; Australia's national heavy vehicle regulatory platforms at NHVR; TinyMCE, the world's most popular open-source WYSIWYG editor at Tiny Technologies; veteran services CRM systems at RSL Queensland; Crashtag, an international motorsport accident and injury reporting platform rolled out across five countries; and Jumbo Interactive's custom Marketing Platform.
Ash Dunbabin has studied at Queensland University of Technology (QUT) and Murdoch University.
The best way to connect with Ash is via LinkedIn at linkedin.com/in/ash-dunbabin. His CV is also available to download at ashleydunbabin.com.
Brisbane, Queensland, Australia
I'm always interested in hearing about new opportunities, collaborations, or just having a chat about product management, technology, or motorsport. Feel free to reach out!